Logo & T-Shirt Design
Eastern Waves, a clothing start-up based on the Eastern Shore, wanted to establish its overall look and feel. They provided me with an image of a toucan, which I recreated and incorporated into their new logo and brand identity. The toucan played a pivotal role in capturing the essence of their brand and creating a distinctive visual identity. By leveraging this unique element, I successfully implemented their brand identity across various design assets, ensuring a cohesive and memorable presence for Eastern Waves in the fashion industry.
Creative Design Concepts
Eastern Waves expressed its desire to build off its logo and develop engaging graphics that would convey the brand story. To accomplish this, the toucan was illustrated performing various activities such as surfing, tanning, swimming, and other leisurely pursuits. This approach allowed Eastern Waves to visually narrate its brand story, capturing the attention of its target audience and conveying its unique values.
Printed Apparel
This clothing company not only sells T-shirts but have included hats as well!
