Before-and-afters, reviews, and seasonal advice.
Alongside corporate postsMr. Handyman
Social media for three local teams.
Mr. Handyman provides home repair and maintenance services through local franchise teams in Frederick, Maryland; Columbia, Maryland; and Charlotte, North Carolina. Our work began in March 2026, bringing a coordinated local social strategy, video content, and monthly reporting to three territories.
Marketing & Campaigns
Social Media Strategy & Content
Local social content and monthly reporting for three Mr. Handyman locations.
Explore campaign services01.1 The strategy
Strategy & overall plan
Build trust before homeowners call. Show the value of professional work, make each location feel local, and adapt the content to each platform.
The goal
Improve lead quality and increase profitable bookings.
Planned content mix
- Project transformations30%
- Tips & problem solving25%
- Seasonal maintenance20%
- Trust & credibility15%
- Community & personality10%
Weekly posting plan
Reels, visual projects, and before-and-afters.
Alongside corporate postsTikTok
4–5posts / weekQuick tips, relatable humor, and transformations.
Local contentHow the plan became content
- AI-assisted video production
- Stock footage and AI-generated clips became branded short-form videos, edited in CapCut with on-screen storytelling and platform-specific captions.
- Create, measure, refine
- One core concept was adapted for each market. Monthly reporting guided the next round of posts, including a stronger focus on Facebook video and real technician content.
01.2 Owned media
Organic social
Facebook, Instagram, and TikTok · Frederick, Columbia, and Charlotte.
01.3 Hiring creative
Hiring creative for a part-time administrative assistant in Frederick, Maryland.
Select an item to view.
01.4 The results
Campaign results
March 17–July 31, 2026 · Eight social accounts.
Organic Facebook & Instagram views
March 17–July 31 · Across six accounts, including corporate and local posts.
TikTok views
March 17–July 31 · BNDesign content; supplied report.
Organic Facebook views, May to July
2,857 → 6,741 across three pages.
Facebook & Instagram
Organic views · Six accounts across three locations · 2026
March 17 · BNDesign starts posting
Organic views only; paid ads excluded. Includes corporate and local posts. TikTok is reported separately.
TikTok
Views by reporting period · 2026
Maryland started with strong early viewership, and Charlotte launched with the same content. From May through July, both accounts settled into a similar range of roughly 2,600–3,500 views per month.
Maryland · Frederick & ColumbiaCharlotte
First period: Maryland March 17–April 30; Charlotte launched mid-April. May–July are full months.
January → July 2026
Organic Facebook & Instagram views
+451%Same six accounts; paid ads excluded. Includes corporate and local posts.
Frederick Facebook · July 2026
Video vs. photo views
5.2×Average views per post.
Your next chapter
Have something in mind?
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- Get a clear plan. Every step, from the first drop to launch.