Logo Redesign
K&W, a Heating and Air company, wanted to start out with a logo redesign while maintaining the iconic fire and snowflake graphic they previously had. Along with this, they wanted a fresh brand identity that would guide their overall visual communication. Through a collaborative process, we successfully aligned on using the fire and snowflake graphic into a modern and memorable look, symbolizing their expertise in both heating and cooling services. This brand identity was further implemented in their new digital and print materials, resulting in a cohesive and visually striking brand rollout that effectively communicated their services and professionalism.
BEFORE/AFTER
Print Materials (Business Cards & Post Cards)
The brand identity for K&W Heating and Air was crafted to ensure consistency across all platforms, including print materials like postcards and business cards. The graphics, colors, and messaging were thoughtfully incorporated into these materials to create a cohesive and professional look. Whether it was the logo, color palette, or key messaging, K&W Heating and Air's brand identity was consistently reflected, leaving a lasting impression on recipients of their print materials.
Social Media Ads
K&W Heating and Air's new brand identity was also leveraged to create compelling social media ads that included posts about hiring, promotions, and service details. The ads maintained consistency in graphics, colors, and messaging, reinforcing the brand's identity and ensuring visual coherence across platforms. By delivering targeted and engaging content, these ads effectively promoted the company's offerings, attracted potential customers, and facilitated recruitment efforts, contributing to the overall success of K&W Heating and Air's social media presence.
