Jasper Yeast Print & Digital Banners
Jasper Yeast, a beer yeast strain-producing company already had an established logo. They wanted to explore different ways of incorporating this logo's colors and fonts into various materials as part of an overall brand identity configuration. Through a thorough exploration process, opportunities to expand their brand identity beyond the logo were identified. This led to creating digital and print banners that effectively incorporated their logo, colors, and fonts, resulting in cohesive and visually appealing promotional materials. By extending its brand identity across multiple platforms, Jasper Yeast enhanced brand recognition and created a consistent brand experience for their audience.
Website Redesign
In collaborating with Jasper Yeast on their website design, my role was focused on crafting the visual elements rather than physically developing the website. I meticulously designed the graphics, selected suitable fonts, and created an overall layout for each page. These designs served as a guide for their web developer in updating the website. The goal was to create a more organized and simplified interface that showcased their new beer yeast patches featured below. By implementing these design elements, Jasper Yeast successfully transformed their website into a visually appealing platform that effectively highlighted its products and provided an enhanced overall user experience.
BEFORE/AFTER
Beer Yeast Patches
Jasper Yeast had a vision of incorporating unique graphics into each of their 25+ beer strains. Through the brand identity process and their vision, we developed a creative solution: digital patches with a realistic appearance. Each patch was meticulously designed to reflect the unique characteristics of the corresponding yeast strain. These digital patches provide an innovative and visually appealing way to showcase the yeast strain while also adding depth and personality. With this approach, Jasper Yeast successfully created a cohesive and engaging brand experience for their customers across their diverse range of beer offerings.
Strains Guide
To effectively showcase Jasper Yeast's diverse range of yeast strains, a visually appealing guide was created which provides comprehensive information for B2B customers. Each strain is accompanied by its corresponding patch and detailed characteristics, enabling customers to easily explore and understand the offerings.
